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A study performed by Neilsen in 2012 implies that 70% of buyers rely on on the web reviews (fifteen% more than in 2008), 2nd only to private tips.[one] This provides trustworthiness to your social evidence concept; most famously researched by Muzafer Sherif, and highlighted as among the six concepts of persuasion by Robert Cialdini. The raising var… Read More

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